Arizona License Plate Redesign

For my first project in Graphic Design 2, we created a redesign of the state issued license plate for a randomly selected state. For Arizona, I needed to research the state to find out its history, climate, facts, people, and more in order to find out what the most important thing about Arizona is. Arizona is known for its desert climate and tourism, which both stem from the Grand Canyon. When I think of Arizona, the first thing I think of is the Grand Canyon, and it is one of the seven natural wonders of the world.

I stayed in the same family of colors used in the previous license, purple and orange, in order to give the plate a desert, sunset appeal. Legibility was a key factor as well in creating the new plate. The symbol in the center dividing the numbers and letters is reminiscent of the population of Native American tribes living in Arizona, as well as giving the plate a "south-western" feel.